Contractor Training
Let’s face it, if you want an excuse for a poorly performing contracting business, there are plenty of them around. The economy, the weak dollar, unemployment, cut-throat competition, low consumer confidence and on and on. Just pick. One’s as good as another.
But, before you do, know this. Some contractors are doing amazingly well. They’re selling jobs, keeping crews employed, making real money. Wonder how they do it? Is it luck, personality, location? Maybe they are more attractive, have higher IQs, or just inherited a successful business from their late uncle Wally. Or is it something else…
What are the most successful contractors doing that you aren’t? You work just as hard as they do (probably harder) and your craftsmanship is just a good. So why are they making the big bucks and you’re just making it? It’s pretty simple, actually. While you are frantically chopping wood with a dull axe, they are putting the axe down and taking the time to sharpen it. Abraham Lincoln once said “If I had eight hours to chop down a tree, I’d spend six sharpening my axe.” Well my friend, nothing has changed in 150 years. It’s advice you just can’t ignore if you really want to be among the best. Start sharpening…
The Certified Contractors Network Fall Conference is what sharpening is all about. The focus is on SALES – and the agenda is loaded with excuse busting topics that can turn even the whiniest naysayer into a cash flow machine. But, here’s the irony. In order for you to move forward in your business, you need to stop. Put down the roofing hammer or paint brush or trim gun. Put them down and invest in yourself.
The experts that CCN has assembled to speak at the Fall Conference are nothing short of amazing. They are at the top of their game and in big demand. Imagine getting access to their experience, ideas, suggestions, and training for under forty bucks an hour? In the “real world” you’d pay double, triple or more, if they could even spare the time to see you. Skeptical? Check out a few of the highlights waiting for you…
A Door Your Customer Hopes You Never Have a Key to…
- What if you could clearly understand why your customers decide to buy or not. Imagine crafting marketing messages that cut through the clutter and stand out like a lone billboard on a desert highway. Patrick Renvoise is the founder of SalesBrain and he’s going to share how the power of Neuromarketing can make that happen. In this sales workshop, you will discover:
- Six keys that unlock the door to your customer’s inner brain. Use them to skyrocket your marketing effectiveness and your ability to close the sale.
- Learn how to uncover the pain behind your customer’s decision to buy. There are four questions that must be answered before any sale can ever be made. Do it on purpose and see what happens.
- How to build compelling claims to defend your unique benefits that will impact your prospects like a 2×4 to the head, figuratively speaking of course.
- Techniques to learn and practice delivering your message in a memorable way that are so revolutionary your customers and your competitors won’t know what just ran them over
Killings Sales Without Opening Your Mouth…
- Imagine killing a sale just by showing up and not saying a word. Unfortunately, it happens to contractors everyday and they have no clue. Janine Driver is the New York Times bestselling author of You Say More Than You Think. She’s also a former ATF agent trained to understand what the bad guys were thinking (and no, she’s not telepathic). Ms. Driver has been featured on the Today Show, CNBC, Fox News and others. In this power packed session, Janine will share the following:
- Where you never want to sit when you and your customers are at the kitchen table.
- One thing you should never do when you knock on a prospect’s door, yet it happens every day.
- How to control the non-verbal messages you are sending and how to turn them into powerful, magic like influencers that can sway a customer to your benefit.
Ways to use your new non-verbal communication skills to create an unfair competitive advantage over other contractors. Don’t worry, you can always hire them when their doors close.
If Your Marketing Sucks, Does it Cost Less? 
- If your marketing piece cost $100.00, is it cheaper if it just doesn’t work? Good marketing and bad marketing have the same overhead cost. They might have a very different return on investment, but who’s counting? Judging by the slew of bad contractor ads that flood every market in America, you’d think no one. Mike Capuzzi can change that. He’s an internationally recognized master of “copywriting cosmetics”, which is the study and application of time tested copywriting design strategies for boosting response and readability. Mike is going to give you the tools to supercharge your marketing. You’ll learn:
- Why uninformed contractors sabotage their own marketing pieces by making critical, yet easily corrected mistakes. You won’t be one of them.
- How simple design changes to an advertisement can shoot response rates through the roof.
- Adding this one element (without changing anything else) to your existing marketing pieces can be the difference between a good or bad month. Might be nice to know come February.
If That Isn’t Enough, You’re a Greedy Fool.
But That’s Ok, There’s a Lot More…
- Social Media for Contractor’s Who Want to Kick Butt and Take No Prisoners – a special 3 hour session* that will give you the blueprint to actually making real money using social media. Become the dominate player in your market using these tools to fuel explosive growth in your business. (*small additional investment applies)
- A Same as Cash program offered to your clients can differentiate your company like few other benefits can. Learn how the program works, why it works, and who it works for. This nuts and bolts session will give you the tools to start using this potent sales strategy.
- The Road To Abilene is a journey you will want to take. Dr. Jerry Harvey’s thought provoking parable about group dynamics can have a significant impact on how your company makes decisions critical to its survival. A great opportunity to view and discuss this best-selling video presentation that has helped thousands of organizations increase profits and productivity.
- Raising your organization’s collective IQ is what Sheela Mierson and John Buck are all about. They will provide expert insights on how to spend less company time in meetings (and make them more productive and fun) and how to help your entire team think like entrepreneurs. This will improve the triple bottom line – profits, people, and environment.
- Video marketing strategies taught by Glazer-Kennedy Marketer of the Year Charlie McDermott. Learn how Charlie took his business from zero customers to an industry leader in one year. And even better, he’ll show you how you can do it too.
- Breakout sessions targeted at administration, leaders, marketing, production, and sales.
- And that isn’t all. Yes, there is even more. If you still are not convinced this isn’t worth ten times the investment, check out the full agenda here.
You can take advantage of 23.5 hours of amazing, axe sharpening education. The question is, which hour will change your business and your life forever? Don’t attend and you will never know.
Quit Beating Around the Bush. How Much is the Investment Going to be?
Great question. Considering some of these trainers charge $500.00 or more for a half hour of their time, paying $2,500.00 would be a bargain. Heck, that’s a little over a hundred bucks an hour. Talk about a fire sale. One implemented idea can easily be worth that. What if you leave with a bushel basket full of ideas? What is the return on investment then?
But, what if you could join some of the best contractors in the country for half that number, or less? Would you be interested then? Can you honestly think of another investment you could make in your company that has the potential to make your cash flow explode like the Fall Conference can? I doubt it.
There are a bunch of different investment options to get you access to the conference. Click on the link below and check them out. If the conference investment is really an issue, call us at 800-396-1510. Together, we can figure out how to get your butt into a seat and begin to make some major changes. Click here for more: Conference Investment
You Think This Sounds Really Great? Not So Fast, Buddy…
That’s because there is a big problem – not much time left. The CCN Fall Conference is set to start on Thursday, September 30th. That means you have to make a decision and take action right away. You need to decide that this winter will be start of something new and exciting. Or it will be another nail biting, hope we have enough work, which bills get paid this month kind of winter.
Seems like the choice would be simple. But unless you are unlike the majority of struggling contractors across the country, you will let this just pass you by. You can justify inaction. It’s easy… No time. No money. No answering machine. No gas. No dog sitter. No pants. The list can go on and on. But, if by chance, you are one of the few who will make a difference in their business and their lives now, rather than later, register now. Take your trembling finger and click here. It will take you right to the registration page. Don’t over analyze it. Just do it.
But I’m Scared. What If I Make a Mistake?
We are so darn confident that you will absolutely love CCN’s Fall Conference that we will take away most of your risk. Attend the first day of the conference. Learn all you can. Interact with the other attendees. If, at the end of the day you feel you haven’t gotten every penny’s worth of your conference investment, ask for a full, 100%, no questions asked refund. Now we can’t refund your time, but don’t you think that is a fair guarantee?
Our goal is to make sure you not only get your money’s worth, but that you truly make a difference in your contracting business and in your life. Anything short of that isn’t good enough. But to make this work, you have to be willing to implement what you learn. If you can’t or won’t do that, save your money and keep doing what you are doing. If you can do that, register risk free right now by clicking here.
