Lera Nakshun is a marketing leader with over 10 years of experience managing integrated campaigns, event logistics, and brand growth across the B2B, B2G, and B2C sectors. She specializes in taking complex technical products and turning them into clear, effective marketing strategies that drive customer interest and revenue.
Most recently, Lera was a Marketing Manager at Merritt Group, where she ran multi-channel marketing and demand generation programs for technology firms like Microsoft Security and Amazon eero. Her work centered on building coordinated campaigns across digital, email, and content platforms to increase brand visibility. She also oversaw large-scale digital web projects, leading teams of designers and developers to execute full website rebrands.
Earlier in her career, Lera spent four years at NASA GSFC in the Technology Transfer Program, where she managed the editorial and campaign strategy used to market NASA’s patent portfolio to commercial industry partners. She also has a background in event operations starting with her time at The Rosen Group, where she managed marketing and logistics end-to-end for the American Made Show in Washington, D.C. and Dallas, Texas. Lera is a disciplined project manager with a focus on hitting timelines, managing budgets, and using data to improve campaign performance. Outside of work, she is a writer, artist, and a mom.