Anna Anderson is CEO of Art Unlimited, a full-service marketing agency with a rapidly growing portfolio of home improvement contractors as clients.
Anna talks about numerous aspects of contractor marketing including paid digital campaigns, organic social media marketing, CRMs, the importance of building a brand and much more.
Anna shares how she grew up with marketing, learning from the ground up with her parents as mentors and then taking over the company along with her sister.
She discusses how much marketing has changed because of advances in technology. There is also a discussion about marketing metrics and their importance in managing this part of a home improvement contractor’s business.
