In this episode, Gary speaks with John Bowser, President and CEO of Target Media.
John talks about the importance of embracing newer forms of media to drive down cost per lead and specifically reaching your ideal target audience. John talks about the new frontier in media advertising with both audio and video streaming services and the up-and-coming opportunity for targeting the gaming industry, where all users are connected to the Internet.
It is fascinating to learn how you can get even more precise in your outreach, so you are not spending money on advertising to those who do not fit your specific requirements. John does an amazing job of explaining this new way of looking at media advertising and how even smaller contractors can now afford to advertise on streaming radio and television.
Be sure to catch this episode and raise the bar on your media strategy!
