In this episode, Gary talks with Megan Beattie, an industry veteran who specializes in face-to-face marketing.
Megan discusses the various ways contractors are effectively engaging in face-to-face marketing and she zeroes in on 4 of the common ways contractors can effectively engage in this type of marketing. Megan also talks about the importance of creating a lead mix from multiple sources and how face-to-face marketing offers a lead source where a contractor can exercise more control of their destiny.
She used the example of today’s environment where inbound digital leads are down significantly from where they had been, and with a strong face-to-face marketing plan, contractors can still bring in the leads they need to keep sales reps busy with demos.
This episode is great for contractors of all sizes and has some actionable takeaways that can be put in place immediately.
