Archive | Contractors

Talent Scouting

Talent Scouting

If you were at the Fall Conference in Philadelphia in September, or at the Technology for Contractors conference in Park Slope, UT, last June, you probably heard presentations by Michael Matalone. Michael Matalone, who had a feature article in last month’s Toolbox about finding and keeping talent, is an expert on exactly that subject: talent. […]

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Soft Skills

It’s a mistake to think that the only thing production people can or should do is install. Everybody at a contracting company has a job to do. The owner or general manager (often the same person) runs the business. The salesperson’s job is to get the truck in the driveway. Admin does so many things […]

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The “New” Secret to Success

Ever have an installation go well but the relationship gets ruined because of a miscommunication with the homeowner? Or have something go wrong on a job because sales made a verbal promise that was never communicated to the installation crew? Most customer complaints arise during the dead time, from the time of the sale to […]

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Detour Ahead

Google’s Home Service Ads are Changing Again

If you’ve been reading this blog, you might remember an article I wrote for CCN in December called “3 New Harsh Realities of Google Search for Remodelers.” In that post, I talked about a few different shake-ups in the search engine results pages (SERPs): Google’s local listing “7-pack” turning into a “3-pack” The increasing importance […]

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Choosing the Right Social Media Platforms: Home Services Contractors

In the third and final part of our choosing the right social media platform for contractors series, we step into the world of home services contractors. We previously covered social media for B2B and replacement contractors, so if those descriptions better apply to you, you might find those posts helpful. As a home services contractor, […]

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Choosing the Right Social Media Platforms: Replacement Contractors

In our last installment of this series, we covered social media for B2B contractors. This time, we’re focusing on replacement contractors. Most replacement contractors mainly deal with homeowners, so they won’t find the same success with LinkedIn or Twitter as B2B contractors. Basically, if you’re a replacement contractor, the social media world is vastly different […]

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