Trust plays an essential role in gaining customers and obtaining contracts, and a key driver in lead generation. Traditional lead generation strategies such as television commercials, billboard ads, and radio ads have been less successful with the advancement of technology. Lead generation companies allow contractors to generate exceptional leads. Below, the experienced contractors at Certified Contractors Network discuss the top lead generation companies for contractors to utilize.

Google My Business

Google My Business is a great free lead generation tool to utilize. Google My Business is where contractors can create a business listing that allows people to find your business through Google Search and Google Maps. Google My Business allows you to list your address, phone number, hours, website, social media links and other important company information that could be useful to searchers. Users can also write reviews and ask questions. Responding to reviews and questions will show potential customers that you are engaging and want to ensure stellar customer service, as well as bring in leads.


Angi is a website that allows users to find, hire, rank, and review local service providers, including contractors. Angi is a great tool to use because you can create a free profile. Angi also offers Ads, where you can pay for advertising to increase lead generation even further.


Yelp is a resource where users can search for local businesses and read reviews. On Yelp, you can add your website, address, business category, hours, and phone number. Yelp has a large audience, which allows for an expansive reach for lead generation.


Houzz is a website dedicated to architecture, interior design, and decoration, as well as landscape design and home renovation. Create a free Houzz profile or pay to upgrade to a Houzz Pro+ profile, which enhances your ranks and exposure in the site’s search results.

Bing Places for Business

Bing Places for Business is equivalent to Google My Business. Your business page will show up on Bing search results and Bing Maps. When someone searches for your business, your page will immediately come up, allowing for people to get the information about your company that they are looking for. Bing places also offers opportunities for searchers to directly reach out to your business via phone or website.

HomeAdvisor powered by Angi

HomeAdvisor is a web service that matches contractors and homeowners seeking home improvement projects. Contractors must pay an annual membership as well as a fee for each lead produced.

Facebook Business

Facebook Business allows free and full access to social networking. You can create a profile for your business, share content with your audience, and promote to prospects on Facebook Business. Facebook has extensive ad targeting capabilities among contractor lead generation websites.

Toolbox and Insights from Certified Contractors Network

Need insights on how to navigate these platforms? Add the tools you need to make your business thrive by becoming a member of the Certified Contractors Network to get full access to thought leadership from the industry’s leading professionals.