No matter how large or small your construction company is, marketing is a core element that needs to be employed. Generating leads, closing leads, and maintaining an impeccable reputation are extremely important abilities in the remodeling industry. Cutting corners with this is a surefire way of reducing your sales and slowly putting yourself out of business.

While many contracting companies handle their own marketing, this can often be ineffective. Knowing what data to use (and what not to use) can be a challenge, especially in this ever-changing industry. By pairing up with a construction management consultant, you can receive tailored marketing strategies that help actualize your business’s goals. Let’s look at what a consultant can provide.

Data-Driven Marketing From Your Consultant in Construction

Marketing is much more complex than simply advertising your services and waiting for people to inquire. It’s a living, breathing process that needs professional direction. Most contracting companies don’t have these innate skills, so it can be very beneficial to receive help. 

Construction consulting services can provide you with actionable advice and data-driven strategies that encourage growth. Industry insights are a huge part of successful marketing, and a consultant can provide these for you. They’ll give you clear information on where the industry is headed, what customers are looking for, and what you can do as a business to evolve. Some data points you’ll want to pay special attention to are:

  • Demographics: Who is your typical customer? You should know the precise characteristics of who is likely to invest in your services, that way you know where to market.
  • Style Trends: Homeowner preferences can change from year to year. It’s important to know what the popular installation materials are.
  • Pricing: Is homeowner investment expected to increase or decrease in the coming year? You should know these numbers so that you can take the correct plan of action.

With help from a consultant, all this research and data aggregation will be done for you. You’ll be able to devise a strategy that’s driven by facts, not feeling.

Contact CCN Today to Start Planning

Certified Contractors Network is the nation’s leading contractor consultant. We are dedicated to helping our members achieve immense success in their industry, and data-driven strategies are a key aspect of our work. Additionally, we provide contractor training, certification assistance, and sales training to help you expand your business even further.

Contact CCN today to learn more about becoming a member and receiving exclusive access to these services.