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It’s a no brainer when we say, “more sales = more profit”. What is less obvious, however, is the way we go about turning those leads into a direct sale. Countless contractors have shared their stories with us, and they all run into the same issue. A great product is offered–partnered with a competit...

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In the sales profession, just like any other profession, there are the Good, the Better and the Best types of salespeople. What’s the “Sales Success” difference between the “Good Salesperson” and the “Best Salesperson”? The difference comes down to their attitude, their discipline and their skill se...

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As a professional salesperson working for a certified contractor in today’s new economy, this is a vitally important concept to understand. You see, in today’s “buyers” market the power has returned to the customer and they know it. Customers today demand value and they have a low tolerance for anyt...

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